A library marketing plan provide goals, deadlines, and assignments. It can be part of a larger strategic plan or a parallel document that mirrors the goals, strategies, and tactics. It can also be a stand-alone document tied to a specific project or event. A written plan, with a calendar, benchmarks, and checkpoints can help align resources and focus efforts on shared outcomes. Which is better for your situation?
- Introduction: Why Do We Need a Written Plan?
- The Key Idea: Write It Down.
- The Main Elements
- Marketing: Part Of A Larger Plan
- Marketing: A Mirrored or Parallel Plan
- The Separate Marketing Plan
- Making It Work: Project management
- Write a basic marketing plan for your organization or event.
- Create a time frame for meeting deadlines.
- Communicate goals and strategies to a team.