The good news is that the basics of good library public relations does not cost a lot of time or money, and winning over the media and your community does not require a degree or special training. Professionals in advertising know that a thank-you card, a fresh-baked muffin and a photo op with a prize-winning kitten can still work, even in the era of “everything online”. Learn what you can do without breaking the library’s budget!
- Introduction: Remember Me Fondly and Often
- The Key Idea: Public relations is a consistent flow of information from your library to your community.
- Ten Tips
- The Secret: Make Them Smile
- Bonus Section: Writing Help
- Create a current media folder (online and in print) with library facts and figures for media and events.
- Invite high school and college students to create press releases and media campaigns.
- Find out how your library users get their news and promote the library to those outlets.
- Better manage your social media with daily news bites: News that library users can use.
- Use good humor and fine art to attract positive attention to library promotions.