How To Hire Conference Speakers

Presented by: Pat Wagner

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Program Number: AM 210

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Having spoken at hundreds of local, state, and national conferences and conventions, I understand the business from the presenter’s point of view. We want a clearly written set of expectations, reliable staff to work with, and no big surprises. You also want someone who is reliable and competent, who shows up, does the job well, and is easy to work with. How can good clients and good speakers find each other?


  • Introduction: What Do You Want From A Speaker?
  • The Key Idea: Enough Time And A Good Plan Solves Most Problems
  • Which Is Most Important: Content, Delivery, Or Reputation?
  • What Worries The Speaker? What Should Worry You?
  • Have You Asked For Lots Of References And Samples?
  • Are They Just Showing Up To Sell Their Book?
  • What Are The Signs You Hired The Wrong Person?


  • Hire better speakers for your conferences.
  • Establish standards for contracts and oversight.
  • Know what the speaker should be expected to accomplish for you.

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